Rebranding

RINGOII

Giving new meaning to their logo and redesign their business card and envelopes

Year&Client

2016
RINGOII

Role

Visual Designer
Photographer

Deliverables

Visual Design
Printing Knowledge
Photography

Software

Illustrator
Photoshop

BRIEF

RINGOII is a company professional at advertising and bringing more volume to various brands. So I use their original logo - an apple - to create the visual that fits their vision.

MEANING

What is apple?

In Greek mythology, goddess who own the golden apple would be the most beautiful goddess. In the Garden of Eden, apple was viewed as the fruit of knowledge of good and evil. And in history of science, Isaac Newton came up with his theory of gravity, because of an stroke of apple.

RINGO means apple in Japanese. Moreover, designer visualizes the apples of above stories to remind customers that this RINGO is as good as them. As a result, designer use apple figure to arrange letters as RINGOII’s new logo.

DISCUSSION

Design explorations

OUTCOMES

final design

© Meg Lin, 2021